Short, punchy visuals have far more value than tedious videos stretched out over several minutes. Not only does a 60-second video offer a high-impact way to communicate your message or capture the essence of an event; it also means less shooting time – a welcome reduction in your video production budget.
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Video production Jargon Busting: Facebook Video - What You Need to Know
You’ve got 2-4 seconds at the start of a business video to capture people’s attention as they scroll down their Newsfeed, so start with a bang.
Read MoreVideo Production Jargon Busting: Steps Before Hiring a Video Production Company
Video is central to online advertising and social media. Incorporating video production content into your overall marketing strategy is a powerful action you can take for your company. However, not everyone knows where to start.
Read MoreVideo Production Jargon Busting: Time Matters
Businesses love it when people hang around their website, the longer the better. Websites are considered the digital shop window for many companies. Therefore, one of the most commonly tracked metrics of website engagement is time. Businesses that want a longer time spent on a website have an easy tool for making that happen – video.
Read MoreVideo Production Jargon Busting: Creating a Strategy for Snackable Video
This week’s Video Production Jargon Busting blog looks at how we can create a strategy for so called ‘Snackable’ videos and then deploy them through various marketing channels. Every year people make a resolution to do more, change a particular habit and/or say they are going to get better a particular thing… Video content marketing is very much like exercise, many people say they are going to do it, but do they end up doing it? No. If you have pledged to have an awesome content strategy, then here we are to help you.
Read MoreVideo Production Jargon Buster: Incorporating Video Into Your Everyday Content
People seek different content through-out the day. By knowing how their preferences change as the day progresses, you can use business video content to connect with people effectively depending on what they are looking for.
Read MoreVideo Production Jargon Busting: What People Want From Video
You’ve got ideas, we’ve got ideas, everyone has ideas when it comes to creating and promoting video content. I could even go so far as thinking that you’ve already got a video marketing strategy. But have you asked your audience what they want to see in your videos?
Read MoreVideo Production Jargon Busting: Incorporating Video Into Your Content Strategy
In this week’s Video Production Jargon Busting blog, we will be sharing with you three different forms of video content and how you can use them to share your message. We encourage you to experiment with these formats to help your business stand out from the crowd, drive engagements and increase sales.
Read MoreVideo Production Jargon Busting: Promoting Your Video
If you have a business video, look into using it for social media. Don’t be shy in using it in your posts. These days, every social network supports video uploads that play within user’s feeds, like Twitter and Facebook. For many of our clients that means creating one corporate video and splashing it everywhere.
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