White labelling someone is making them an extension of what you represent; it is you, after all, that will be credited with the work. For the purposes of a client assignment, the two of you are bound together, and the video team must therefore reflect your brand wherever they can.
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Video Production For Marketing Agencies: How We Work
Video is likely to form part of a much wider strategy, which makes close collaboration critical when bringing in an outsourced production team. Film styles, lighting, set design and props can all feed into the overall look and feel of a brand video.
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